%0 Journal Article
%T Development Trends and Efficiency Rating of Event Marketing in the Context of Digital Transformation
%A Marchenko, D.A.
%A Shadrin, V.G.
%K event marketing, hybrid events, digital transformation, marketing effectiveness, event analytics
%J Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences
%D 2025
%N 10
%P 9
%I Kemerovo State University