@article{Vartanov2023personal,
author={Vartanov, S.A. and Khvorostyanaya, A.S.},
title={Personal Brand Strategizing in Digital Mediatization: Game-Theoretic and Behavioral Approaches},
journal={Strategizing: Theory and Practice},
publisher={Kemerovo State University},
year={2023},
pages={218-233},
volume={3},
issue={2},
}