TY  JOUR
TI  Personal Brand Strategizing in Digital Mediatization: Game-Theoretic and Behavioral Approaches
KW  personal strategy
KW  brand
KW  signaling
KW  media system
KW  labor market
JO  Strategizing: Theory and Practice
AU  Vartanov, S.A.
AU  Khvorostyanaya, A.S.
PY  2023
IS  3
PB  Kemerovo State University