@article{Cherepanov2023the, author={Cherepanov, A.V. and Rehtina, G.A.}, title={The Genesis of Marketing in the Context of Strengthening its Role in Managing Employees}, journal={Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences}, publisher={Kemerovo State University}, year={2023}, pages={217-229}, volume={8}, issue={2}, }