%0 Journal Article %T The Genesis of Marketing in the Context of Strengthening its Role in Managing Employees %A Cherepanov, A.V. %A Rehtina, G.A. %K employees, management aspects, marketing, personnel marketing, components of personnel marketing, human resources marketing, personnel management, human capital %J Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences %D 2023 %N 8 %P 12 %I Kemerovo State University