TY  JOUR
TI  The Genesis of Marketing in the Context of Strengthening its Role in Managing  Employees
KW  employees
KW  management aspects
KW  marketing
KW  personnel marketing
KW  components of personnel marketing
KW  human resources marketing
KW  personnel management
KW  human capital
JO  Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences
AU  Cherepanov, A.V.
AU  Rehtina, G.A.
PY  2023
IS  8
PB  Kemerovo State University