TY  JOUR
TI  Transforming the Strategic Communications System in the Light Industry and Fashion
KW  strategic communications system
KW  light industry
KW  fashion industry
KW  TFC industry
KW  strategy
KW  strategic priority
KW  brand
KW  technology
JO  Strategizing: Theory and Practice
AU  Khvorostyanaya, A.S.
PY  2024
IS  4
PB  Kemerovo State University