00642naa#a2200193#i#4500001001500000005001700015011001400032100004100046101000800087102000700095200011600102210004600218215001100264608002700275675006100302700003600363700002800399856002100427EN\\bibl\5925220240514074417.2##a2782-2435##a20230419b2023####ek#y0engy0150####ca0#aRUS##aRU1#aPersonal Brand Strategizing in Digital Mediatization: Game-Theoretic and Behavioral ApproacheseJournal article1#aKemerovocKemerovo State Universityd2023##a15 с.##aJournal article2local##aМетоды общественных наук. 303zRUS#1aVartanovgSergey Aleksandrovich#1aKhvorostyanayagAnna S.4#ajcenter.kemsu.ru