Khiva, Uzbekistan
The media environment evolves from a purely broadcasting medium into an active factor that structures cognitive experience. For instance, the English-language media concept resilience adapts to the Russian and the Uzbek digital environments. In this respect, it can act as a cognitive tool for shaping and transforming interpretation models of virtual communication within a trilingual virtual continuum, which is a framework for analyzing semantic transformation. The interpretation model is a stable media-cognitive scheme for conceptualizing experience, actualized through a media concept. In the trilingual virtual space, these models gravitate toward national axiological dominants. The parametric model for grouping media concepts systematizes cognitive characteristics of the focal concept resilience and reveals its adaptation logic across different linguistic cultures. A cognitive-discourse analysis traces the mechanisms of media concept transformation within the gradual cognitive-discourse continuum of the trilingual virtual space. The Russian-language discourse reframes the concept from "strength of spirit" to an "expert resource". In the Uzbek segment, resilience corresponds to the sabr (patience) category, which shifts the focus from personal resilience to a collective ethical norm.
media concept, resilience, cognitive-discourse analysis, trilingual virtual continuum, interpretation model, reframing
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