graduate student from 01.01.2020 until now
Sankt-Peterburg, St. Petersburg, Russian Federation
UDK 33 Экономика. Экономические науки
The meaning of exhibition and convention activity is currently undergoing serious changes. Contemporary forums and exhibitions promote goods and services, as well as create new social, economic, and political relation standards. The contemporary crisis has revealed some regulatory gaps. However, innovative marketing approach to exhibition and convention events can help industry to recover and grow. Exhibition and convention events produce not only economics effects: they also promote institutional, public, and innovative development. The present research featured cooperation and coordination of stakeholders in exhibition and convention activities, as well as related legal, marketing, and theoretical factors. The research objective was to develop the economy of events – a new methodological approach to assessment of non-material effects of exhibition and convention activity. The research was based on the methods of institutional economics; the paper offers an analysis of existing legal frameworks and standards. The author believes that exhibition and convention sphere needs institutional background based on the interaction of existing norms and methods within event system. This theoretical aspect made it possible to consider the role of events in the context of building sustainable interrelationships between institutes and society, as well as to reinterpret the role of exhibition and convention activity in the modern agenda.
institutional economics, legal framework, events economy, tourism, marketing
1. Frolov D. P. Methodological institutionalism: economic science evolution reconsidered view. Voprosy ekonomiki, 2008, (11): 90-101. (In Russ.) DOI:https://doi.org/10.32609/0042-8736-2008-11-90-101
2. Karpinskaya V. A. Ecosystem as a unit of economic analysis. System Problems of the Domestic Mesoeconomics, Microeconomics, and Economics of Enterprises: Proc. II Conf. Departments for modeling production facilities and complexes of the Central Economic and Mathematical Institute of the Russian Academy of Sciences, Moscow, 12 Jan, 2018. Moscow, 2018, 125-141. (In Russ.) DOI:https://doi.org/10.33276/978-5-8211-0769-5-125-141
3. Tereshchenko D. S., Shcherbakov V. S. The impact of economic and political institutions on the region's investment processes. Regionalnaia ekonomika: teoriia i praktika, 2015, (33): 28-38. (In Russ.)
4. Innovations economy, ed. Ivashchenko N. P. Moscow: Ekonomicheskii fakultet MGU imeni M. V. Lomonosova, 2016, 309. (In Russ.).
5. Luchenok A. I. The impact of the institutional policy on economic growth. Ekonomicheskii vestnik universiteta, 2017, (32 1): 168-177. (In Russ.)
6. Bogolyubov V. S. Trends of development of congress and exhibition activities in the conditions of digital transformation of economics. Modern digital organizations. Problems and prospects of digital organizations in congress and exhibition activities, eds. Kostriukova O. N., Sologubova G. S. St. Petersburg: Izd-vo SPbGEU, 2017, 74-86. (In Russ.)
7. Russell M. G., Smorodinskaya N. V. Leveraging complexity for ecosystemic innovation. Technological Forecasting and Social Change, 2018, 136: 114-131. DOI:https://doi.org/10.1016/j.techfore.2017.11.024
8. North D. Institutions, institutional change and economic performance, tr. Nesterenko A. N., ed. Milner B. Z. Moscow: Fond ekonomicheskoi knigi "Nachala", 1997, 180. (In Russ.)
9. Malkina M. Iu., Loginova T. P., Liadova E. V. Institutional economics. Nizhny Novgorod: Nizhegorodskii gosuniversitet, 2015, 258. (In Russ.)
10. Altin M., Memili E., Sönmez S. Institutional economics and firm creation in the hospitality and tourism industry: a comparative analysis of developing and developed economies. Tourism Economics, 2017, 23(7): 1381-1397. DOI:https://doi.org/10.1177/1354816617689869
11. Thévenot L. The French Conventions School and coordination of economic action. Journal of Economic Sociology, 2006, 7(1): 6-13. (In Russ.)
12. Salais R. Robert Salais answers five questions about economic sociology. Journal of Economic Sociology, 2009, 10(1): 7-18. (In Russ.)
13. Trubina I. V. Convention as a French institutionalism basic analysis element. Academic science - problems and achievements: Proc. XIX Intern. Sci.-Prac. Conf., North Charleston, 23-24 Apr, 2019. North Charleston, 2019, 138-145. (In Russ.)
14. Matveev V. V. Douglas North's theory of institutional changes: the rationale for the strategic role of knowledge in providing effective development of the society. Vestnik Udmurtskogo universiteta. Ser. Ekonomika i parvo, 2017, 27(5): 48-54. (In Russ.)
15. Alekseeva S. A. Knowledge-based economy and human capital. Teaching foreign languages: from professionalization to professionalism: Proc. Sci.-Method. Interuniversity Seminar, Moscow, 11 Nov, 2009. Moscow, 2010, 7-12. (In Russ.)
16. Bogolyubov V. S., Manenkov S. A. Youth' days as a part of business agenda leading congress-exhibition events in Russia. Actual problems of development of the service sector, eds. Dolmaten Iu. V., Tkachev V. A. St. Petersburg: Izd-vo SPbGEU, 2019, 38-46. (In Russ.)
17. Dyatlov S. A. Network human capital of millennials as a driver of the digital economy development. Izvestiia Sankt Peterburgskogo gosudarstvennogo ekonomicheskogo universiteta, 2019, (4): 26-31. (In Russ.)
18. Pine B. D., Gilmore J. H. The experience economy, tr. and ed. Livinskaia N. A. Moscow: Viliams, 2005, 299. (In Russ.)
19. Dashper K., Buchmann A. Multispecies event experiences: introducing more-than-human perspectives to event studies. Journal of Policy Research in Tourism, Leisure and Events, 2019, 12(3): 293-309. DOI:https://doi.org/10.1080/19407963.2019.1701791
20. Sologubova G. S. The instrumental character of the congress and exhibition and fair activities in marketing. Topical issues of the development of congress and exhibition activities in the period 2010-2016 (interdisciplinary, multi-sectoral, and multifunctional aspects), eds. Kostriukova O. N., Sologubova G. S. St. Petersburg: Izd-vo SPbGEU, 2017, 104-121. (In Russ.)
21. Romanovskaya E. N., Markovskaya E. V. Exhibition activity companies as one of directions communication policy. Aktualnye problemy lesnogo kompleksa, 2015, (43): 218-222. (In Russ.)
22. Kornienko O. V. Evolution of the structure of theoretical economics. Teoreticheskaia ekonomika, 2019, (2): 23-27. (In Russ.)
23. Konovalova M. E. Institutional change as a driver of socio-economic transformation of the macro-region. Integration of Siberia into the global socio-economic space: Proc. Intern. Economic Symposium, Tomsk, 17-19 Oct, 2019. Tomsk, 2020, 56-63. (In Russ.) DOI:https://doi.org/10.17223/9785946218696/9
