CONSUMER PREFERENCES IN THE DAIRY PRODUCTS MARKET OF MOSCOW
Journal: DAIRY INDUSTRY
№ 2
, 2023
Rubrics: RESEARCH ARTICLE
Authors:
1.
K.G. Razumovsky Moscow State University of Technologies and Management (the First Cossack University)
Moscow, Moscow, Russian Federation
Moscow, Moscow, Russian Federation
2.
Plekhanov Russian University of Economics
Moscow, Russian Federation
Moscow, Russian Federation
3.
K.G. Razumovsky Moscow State University of Technologies and Management (the First Cossack University)
Moscow, Russian Federation
Moscow, Russian Federation
Type:
Article
Pages:
from 36
to 37
Status:
Published
Received:
24.01.2023
Accepted:
24.01.2023
Published:
15.01.2024
Subject area:
UDK 63 Сельское хозяйство. Лесное хозяйство. Охота. Рыбное хозяйство
Language:
Russian, English
Keywords:
consumption, production, dairy products, consumer, manufacturer, Moscow, market capacity, market, demand, supply
Abstract (English):
The article discusses the dynamics of production and consumption of milk and dairy products in Moscow for the period from 2018–2021. Currently, the share of milk and dairy products in the structure of the cost of nutrition of the main groups of food products of the population of Moscow is 19,5 % (in the Russian Federation – 17 %). According to the results of 2022, consumer demand for dairy products is multidirectional: so there was an increase in demand for butter, drinking milk, but the demand for fermented dairy products decreased, in particular functional dairy products, drinking yoghurts, glazed cheeses, cottage cheese desserts and others. An active transition to online shopping is a developing trend among buyers: due to the convenience of shopping on the Internet, the share of FMCG online sales in 2022 was 6,2 %.
The article discusses the dynamics of production and consumption of milk and dairy products in Moscow for the period from 2018–2021. Currently, the share of milk and dairy products in the structure of the cost of nutrition of the main groups of food products of the population of Moscow is 19,5 % (in the Russian Federation – 17 %). According to the results of 2022, consumer demand for dairy products is multidirectional: so there was an increase in demand for butter, drinking milk, but the demand for fermented dairy products decreased, in particular functional dairy products, drinking yoghurts, glazed cheeses, cottage cheese desserts and others. An active transition to online shopping is a developing trend among buyers: due to the convenience of shopping on the Internet, the share of FMCG online sales in 2022 was 6,2 %.
Keywords:
consumption, production, dairy products, consumer, manufacturer, Moscow, market capacity, market, demand, supply
consumption, production, dairy products, consumer, manufacturer, Moscow, market capacity, market, demand, supply
1. https://rosstat.gov.ru/storage/mediabank/Potreb_prod_pitan-2021.pdf
2. Panasenko, S.V. Analiz vneshnetorgovoy deyatel'nosti veduschih mirovyh eksporterov syra/ S.V.Panasenko [i dr.]// Syrodelie i maslodelie. 2022. № 5. S. 32-36.DOIhttps://doi.org/10.31515/2073-4018-2022-5-32-36
